--- title: Home - Elias Baloyi Advisory description: Elias Baloyi Advisory โ€” Liberty Advisory Partner. Personalised financial planning across retirement, investments, business assurance and estate planning. Based in Rosebank, Johannesburg. --- [Elias Baloyi Advisory Liberty Advisory Partner](https://www.eliasbaloyiadvisory.co.za/?hsLang=za) - [Home](https://www.eliasbaloyiadvisory.co.za/?hsLang=za) - [Services](https://www.eliasbaloyiadvisory.co.za/services?hsLang=za) - [About](https://www.eliasbaloyiadvisory.co.za/about?hsLang=za) - [Insights](https://www.eliasbaloyiadvisory.co.za/insights?hsLang=za) - [Get Advice](https://www.eliasbaloyiadvisory.co.za/contact?hsLang=za) ![Liberty Standard Bank Group โ€” Authorised FSP No. 2409](https://www.eliasbaloyiadvisory.co.za/hs-fs/hubfs/elias-baloyi-advisory/liberty-logo-sbg-horizontal-2024-blue-rgb-fa-transparent_small.webp?width=130&name=liberty-logo-sbg-horizontal-2024-blue-rgb-fa-transparent_small.webp) Liberty Advisory Partner # Your Financial Security, Expertly Guided Your life goals should drive your financial plan. We deliver personalised solutions across retirement, local and offshore investments, business assurance and estate planning โ€” all built around you. [Book Free Consultation](https://outlook.office.com/bookwithme/user/c6bddbe32b8047419f0fa5ad5d855f48%40liblink.co.za?anonymous&ismsaljsauthenabled) [Explore Services](https://www.eliasbaloyiadvisory.co.za/services?hsLang=za) ### Get a Free Financial Review Tell us a little about yourself and we'll be in touch within 24 hours. ๐Ÿ”’ Your details are secure and never shared. Authorised FSP (FAIS Compliant) Liberty Group Licensed Standard Bank Backed Fiduciary Duty to Clients FSCA Regulated What We Offer ## Comprehensive Financial Planning Services Every service is tailored to your unique circumstances โ€” helping you build, protect and transfer wealth with confidence. ### Retirement Planning Structure your retirement savings to ensure a dignified, financially secure future โ€” whether you're 10 or 30 years away. [Learn More โ†’](https://www.eliasbaloyiadvisory.co.za/services#retirement) ### Investment Strategies Grow your wealth through disciplined, research-backed solutions across local and offshore markets aligned to your goals. [Learn More โ†’](https://www.eliasbaloyiadvisory.co.za/services#investments) ### Business Assurance Protect your business from the financial impact of losing a key person, partner or shareholder. [Learn More โ†’](https://www.eliasbaloyiadvisory.co.za/services#business) ### Employee Benefits Attract and retain top talent with well-structured group risk, provident fund and medical aid benefit schemes. [Learn More โ†’](https://www.eliasbaloyiadvisory.co.za/services#employee) ### Estate Planning Ensure your legacy is preserved and loved ones are provided for through will drafting, trust structuring and estate liquidity. [Learn More โ†’](https://www.eliasbaloyiadvisory.co.za/services#estate) ### Not sure where to start? Book a no-obligation discovery session and let our advisers guide you to the right solution. [Book Free Session](https://www.eliasbaloyiadvisory.co.za/contact?hsLang=za) About Your Advisers ## Meet the Team Two experienced advisers. One shared commitment to your financial wellbeing. Elias Baloyi Financial Adviser ยท Liberty Advisory Partner With close to a decade of experience, Elias brings practical, results-driven expertise across retirement planning, investment management, business assurance, and estate planning. His client-centric approach combines disciplined financial principles with modern tools and data-driven analysis. He believes financial planning is a partnership โ€” committed to long-term relationships, ongoing guidance, and clarity. "Financial planning is a partnership โ€” built on trust, guided by data, and measured by your outcomes." [Book Time with Elias](https://outlook.office.com/bookwithme/user/c6bddbe32b8047419f0fa5ad5d855f48%40liblink.co.za?anonymous&ismsaljsauthenabled) Charlotte Tshabalala Financial Adviser ยท Liberty Advisory Partner Charlotte is a seasoned financial adviser with more than 12 years of experience. She began her career in retail banking, developing the disciplined, client-focused approach that defines her work today. She has expanded her expertise across risk planning, investment solutions, and long-term wealth structuring โ€” working closely with clients through every life stage to keep plans relevant and adaptable. "Meaningful financial advice is built on trust, consistency, and genuine relationships โ€” not transactions." [Book Time with Charlotte](https://outlook.office.com/bookwithme/user/c6bddbe32b8047419f0fa5ad5d855f48%40liblink.co.za?anonymous&ismsaljsauthenabled) Client Stories ## Trusted by South African Families & Businesses โ˜…โ˜…โ˜…โ˜…โ˜… > "Elias completely transformed how I think about retirement. I had no plan at 45 โ€” now I have a clear roadmap and real peace of mind." TM Thabo Molefe Retirement Planning ยท Johannesburg โ˜…โ˜…โ˜…โ˜…โ˜… > "The business assurance policy structured for us gave our partnership the protection it needed after we lost a key director. Invaluable." NS Nomsa Sithole Business Assurance ยท Pretoria โ˜…โ˜…โ˜…โ˜…โ˜… > "Charlotte set up our entire employee benefits programme from scratch. Our team retention has improved significantly since." KD Kabelo Dlamini Employee Benefits ยท Sandton Take the First Step ## Ready to Secure Your Financial Future? Book a free consultation with our team. Whether planning for retirement, protecting your business or growing your investments โ€” we'll find the right strategy for you. [Book Free Consultation](https://outlook.office.com/bookwithme/user/c6bddbe32b8047419f0fa5ad5d855f48%40liblink.co.za?anonymous&ismsaljsauthenabled) [View All Services](https://www.eliasbaloyiadvisory.co.za/services?hsLang=za) Elias Baloyi Advisory Liberty Advisory Partner Helping South Africans build lasting financial security through personalised, expert advice โ€” backed by the strength of Liberty Group. ![Liberty Standard Bank Group โ€” Authorised Financial Services Provider FSP No. 2409](https://www.eliasbaloyiadvisory.co.za/hs-fs/hubfs/elias-baloyi-advisory/liberty-logo-sbg-horizontal-2024-white-rgb-fa-blue.jpg?width=160&name=liberty-logo-sbg-horizontal-2024-white-rgb-fa-blue.jpg) [LinkedIn](https://www.linkedin.com/in/elias-baloyi) YouTube Facebook TikTok This website provides general information only and does not constitute financial, tax, legal, or investment advice. Personalised advice will be provided only after a formal financial planning process. **Elias Baloyi** is a financial adviser authorised to provide advisory and intermediary services on behalf of **Liberty Group Limited (FSP No. 2409)** in terms of the FAIS Act. We respect your privacy and process personal information in accordance with POPIA. #### Services [Retirement Planning](https://www.eliasbaloyiadvisory.co.za/services#retirement) [Investment Strategies](https://www.eliasbaloyiadvisory.co.za/services#investments) [Business Assurance](https://www.eliasbaloyiadvisory.co.za/services#business) [Employee Benefits](https://www.eliasbaloyiadvisory.co.za/services#employee) [Estate Planning](https://www.eliasbaloyiadvisory.co.za/services#estate) #### Company [About Us](https://www.eliasbaloyiadvisory.co.za/about?hsLang=za) [Insights & News](https://www.eliasbaloyiadvisory.co.za/insights?hsLang=za) [Contact Us](https://www.eliasbaloyiadvisory.co.za/contact?hsLang=za) [Book a Consultation](https://www.eliasbaloyiadvisory.co.za/contact?hsLang=za) #### Contact Us [+27 61 744 6435](tel:+27617446435) (Elias) [+27 72 422 2034](tel:+27724222034) (Charlotte) [010 245 7169](tel:0102457169) [elias.baloyi@liblink.co.za](mailto:elias.baloyi@liblink.co.za) [charlotte.tshabalala@liblink.co.za](mailto:charlotte.tshabalala@liblink.co.za) The Mall Offices, 2nd Floor, 11 Cradock St, Rosebank ยฉ 2026 Elias Baloyi Advisory. All rights reserved. [Privacy](https://www.eliasbaloyiadvisory.co.za/privacy-policy?hsLang=za) ย ยทย  [Terms](https://www.eliasbaloyiadvisory.co.za/terms?hsLang=za) ย ยทย  [FAIS Disclosures](https://www.eliasbaloyiadvisory.co.za/fais-disclosures?hsLang=za) This website provides general information only and does not constitute financial, tax, legal, or investment advice. Personalised advice will be provided only after a formal financial planning process. Elias Baloyi is a financial adviser authorised to provide advisory and intermediary services on behalf of Liberty Group Limited (FSP No. 2409) in terms of the Financial Advisory and Intermediary Services Act. We respect your privacy and process personal information in accordance with the Protection of Personal Information Act (POPIA). Chat on WhatsApp Request a Call โœ• ### Request a Call Back Leave your details and we'll call you within one business day. Your Name Phone Number Best Time to Call Select a time... Morning (8am โ€“ 12pm) Afternoon (12pm โ€“ 5pm) Any time Preferred Adviser No preference Elias Baloyi Charlotte Tshabalala Request Call Back โ†’ โœ“ Request received! We'll call you shortly. Our team will be in touch within one business day. or contact directly via WhatsApp [WhatsApp +27 61 744 6435](https://wa.me/27617446435?text=Hi%20Elias%2C%20I%27d%20like%20to%20request%20a%20call%20back.)